Barbeau-Hutchings Advertising Helps Precision Sensors with More Effective Sales Brochures
Objective: Precision Sensors produces switches and sensors for use in semiconductor, aerospace and other technology markets. They wanted to shed their industrial image by producing brochures that made the company look more high technology. Precision Sensors wanted to be perceived like the companies that were buying their products. This would help their Rep. and distributor organization more effectively sell their products.
Solution: The BHA design format eliminated grey backgrounds and large black and white product images that had been used previously, for clean white backgrounds with color product and application images. Many brochures were eliminated by consolidating them into market specific product selection guides, that were easy-to-use in sales presentations. Brochures were shortened and focused on product feature/benefits as well as application information. Detailed technical information was made available on the Precision Sensors website.
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