Proper Use Of Trademarks
Porsche®, and Lexus®. When you see these names you have immediate
brand recognition. But what sets these words apart from escalator, linoleum,
kerosene and dry ice is the trademark that these other words do not have.
Words that were once trademarked have become generic because the companies
who owned them did not protect their brand identity with trademarks. You
can protect your brand identities and trademarks by following some simple
Origin and History
Visit www.uspto.gov for additional information on applying for and registering trademarks. Upon visiting this site you can search the database for approved trademark, learn how to apply for a trademark and even check the status of your application.
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