Is A Marketing Budget?
Fall is gone.
Winter is here. Is your marketing budget ready?
1. Develop achievable objectives. These are goals to be attained by the marketing strategy and action steps.
Example: Increase number of customers purchasing the new AB Widgets in one year
2. Establish the strategy for obtaining this objective. The strategy will state how you plan on attaining the objectives.
Example: To show the benefits of the new Widgets by promoting the ease of installation.
3. Implement action steps with dates. Here is where you determine how you will deliver your message to your audience. Will you use magazines and direct mail as in print advertising? Or use broadcast via television and radio?
4. Set a budget and tracking for each step based on a 12 month program. The budget will be based on the action steps necessary to reach your target market.
Barbeau Hutchings Advertising provides marketing budget planning for all our clients. We meet with the appropriate individuals to review and develop the objectives for specific product lines. Our agency then prepares a plan for achieving these objectives. Using our knowledge of your markets, we create strategies, action steps and set budgets tailored to your company. The plan may incorporate advertisements and media placement, direct mail, electronic newsletters, collateral materials, public relations, trade shows, seminars along with promotional items. Some plans will incorporate all areas while some may be limited to a public relations plan.You can call us at any time and we will be glad to help you establish your budget. We suggest that even if there is limited funds for marketing, you develop a marketing plan each year. Budgets are the road maps that help you stay on target throughout the year.
30 Controls Drive
| Shelton, CT 06484 |
Telephone: (203) 926-0040 | Fax: